If it isn’t on Google, it doesn’t exist.
– Jimmy Wales
The words “I’m no expert on ____ but…” would probably be the last thing to entice the busy reader, but wait! I’m no expert on SEO but… I know some people who are. (Or useful tools that can make you at least competent in this area.) Search engine optimisation is what every website dreams about, being the at the top – like a whiny adolescent with ambitions of stardom – it rarely, if ever materialises for us. (more…)